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Ferent
Portfolio · For the CRO, the CFO and the head of Customer Success

Your renewal was decided before you called the customer.

Signals shows which accounts are turning, and why, while there is still time to act.

Renewal Desk builds the offer, takes it to the customer and records what was decided.

Revenue Book holds every change in ARR and the NRR and GRR it adds up to.

The same customer and the same three signals, with and without Ferent.

DecidedDecidedSignalsYour team actsAccounthealthARRSignedRenewal 1Renewal 21Onboarding slips2Usage drops3New CFO asks why1Onboarding rerun2Usage plan and retraining3Value review with the CFOWith FerentWithout FerentChurnsUpsold at renewal 1, expanded at renewal 2Downsold at renewal 1Churned: ARR to zeroThe difference in NRR DecidedDecidedSignalsYou actAccounthealthARRSignedRenewal 1Renewal 2123123With FerentWithout FerentChurnsUpsoldDownsoldChurned: $0
  1. Onboarding slips→ Onboarding rerun
  2. Usage drops→ Usage plan and retraining
  3. New CFO asks why→ Value review with the CFO
Illustrative customer. Each year the renewal is decided in month nine, before the renewal motion starts.

Where the signals come from

The three above surfaced in three different teams, months before anyone raised the renewal. Signals reads them, so they reach someone while there is still time to act.

ONE CUSTOMER, TWO ONE-YEAR TERMS, IN MONTHS 06Renewal 118Renewal 2DecidedDecided SupportProductServicesCustomer success 123 ONE CUSTOMER, TWO ONE-YEAR TERMS Renewal dates: months 12 and 24 06121824 123 SupportProductServicesCustomer success DecidedDecided
  1. Onboarding slips · services, month 3
  2. Usage drops · product, month 15
  3. New CFO asks why · at the QBR, month 19
One blip per email, call, meeting, ticket or QBRThe customer decides in months six to nineThe renewal motion, last 90 days
Budget cycle 120 to 180 days out: Tropic, H1 2025 (vendor data). Renewal motion 90 days: Gainsight CS Index 2025, p. 20. Customer is illustrative.

Why it happens.

The renewal number, the evidence behind it and the decision itself each sit somewhere different, with different people.

54%

of companies have customer success owning the renewal number, while pricing is led by the executive team (29%), finance (17%), sales (15%) or RevOps (14%), and contract terms sit with sales.

ChurnZero 2025, p. 12 · Chargebee 2025 (n = 473)
70%+

of customer leaders named poor data quality as the top barrier to value from a CS platform, and 61% the lack of integration between platforms.

TSIA, June 2025
0 of 10

vendors in Gartner's 2025 Magic Quadrant for customer success platforms keep an ARR ledger or name a finance user. Renewal forecasting is an optional criterion.

Gartner Magic Quadrant for CSM Platforms, November 2025, pp. 2 to 4 and 5 to 18 (reprint distributed by Gainsight)

What the surveys say.

Timing
The budget cycle closes before the renewal motion opens.

The customer's position forms in their budget cycle, 120 to 180 days out, and a 90-day renewal motion opens after it is set. 27% of CS teams run renewals digitally, the rest work them by hand, and 14.1% are measured on renewing on time.

Tropic, H1 2025 (vendor data) · Gainsight CS Index 2025, p. 20 · CS Collective, State of CS 2026, p. 37
The expansion
You lost the upsell before anyone presented it.

Existing customers bring in 70% of revenue and about 40% of new ARR. Expansion ARR costs about half of new-logo ARR per dollar, and fewer than 20% of companies measure what it costs. 60.7% of CS teams review health scores ad hoc or never, and 35.4% of companies share no KPI between sales and CS.

ChurnZero 2026 (median) · Benchmarkit 2025 · CS Collective, State of CS 2026, pp. 41 and 46
Control
You carried the renewal number with no say over the price or the terms.

Customer success carries the renewal number while pricing sits with the executive team or finance and contract terms with sales. 70% of companies raised prices in 2024 and 40% did not tie the increase to customer value. On the customer's side, renewal cycles ran 30% longer in 2024 under CFO review.

ChurnZero 2025, p. 12 · CS Collective, State of CS 2026, pp. 28 and 29 · Chargebee 2025 (n = 473) · Vendr, Q1 2024 (vendor data)
Shared Platform

Portfolio runs on the Shared Platform: one customer record, three engines, Touchpoints and Mira. When Engagements ships it will run on the same one, so a project finishing there will move the health score here with nothing wired between them.

See the Shared Platform

Start with whatever is worst.

Bring something real and we will work on it during the call: an account you are worried about, a forecast you do not trust, an onboarding that went badly. Forty-five minutes.

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